“My crown is called content,
a crown that seldom kings enjoy”
Content strategy focuses on the planning, creation, delivery, and governance of content. ..Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.
"Creativity is piercing the mundane to find the marvelous"
The creative strategy captures how the brand will tell that story, the personality and behaviors that the brand will need to adopt in order for that to happen successfully and, potentially, the communication themes that will hold the storytelling together.